JOB INTRODUCTION

KEY AREAS OF ACCOUNTABILITY

• As the Content and Storytelling Manager, you will be responsible for effectively conveying the organization’s mission, impact, and activities through compelling and engaging narratives.
• Develop high-quality content, including written articles, social media posts, videos, images, and other materials, to effectively tell Slum2School’s story.
• Craft narratives that convey the organization’s mission, values, and impact.
• Create stories that inspire and engage the audience.
• Develop and implement a content strategy that aligns with the organization’s goals and objectives. Ensure consistency in messaging and branding.
• Engage with the community, beneficiaries, volunteers, and partners to gather stories and experiences that can be shared with the wider audience.
• Contribute to brand building by consistently sharing stories and content that reflect Slum2School’s identity and values.
• Create and manage awareness campaigns, advocacy initiatives, and public engagement efforts that leverage storytelling to drive support for the organization’s programs.
• Develop compelling stories and materials to support fundraising efforts. These narratives should inspire individuals, corporations, and organizations to donate and sponsor Slum2School’s initiatives.
• Assess the impact of storytelling efforts by tracking reach, engagement, and effectiveness in achieving goals.
• Ensure that all communication aligns with the organization’s values, objectives, and messaging guidelines.
• Manage public relations activities by maintaining positive relationships with the media and other stakeholders.
• Use stories to educate the public about the issues addressed by Slum2School and raise awareness about the importance of education and community development.
• Monitor social media channels, respond to inquiries, and manage online conversations to enhance engagement and build a positive online presence.
• Stay updated on industry trends and best practices in media and communication, and recommend innovative strategies to enhance the organization’s reach and impact.
• Lead the creation of compelling and impactful content, including articles, press releases, social media posts, and multimedia materials for various platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Blog/Website, Google, etc.).
• Manage the content calendar and ensure timely dissemination of content to target audiences.

 

TEAM LEADERSHIP

• Managing the day-to-day activities of the team.
• Collaborate with colleagues from different departments to brainstorm new communication ideas.
• Collaborate with the communication team to develop contents that effectively promote our campaigns, events, and initiatives across various channels, including social media, email marketing, and website.
• Participate in meetings with the events and campaigns team to understand the themes and objectives of upcoming projects.
• Ensure that contents align with the organization’s branding guidelines and contribute to maintaining a consistent and recognizable brand identity.
• Communicate challenges, assistant needs, or logistical issues to the relevant stakeholders in a timely manner.
• Actively seek feedback, listen attentively, and incorporate stakeholder input into decision-making processes.

 

QUALIFICATION AND EXPERIENCE

• Bachelor’s degree in Journalism, Communications, English, or in a related field is required. A higher degree such as a Master’s Arts or a relevant specialization is an added advantage.
• 5 years+ of professional experience driving content creation initiatives at a managerial or supervisory level.
• Membership of recognized professional body (IMIM, NIPR) is an added advantage.
• Proven record of public relations or social media engagement in a for-profit or nonprofit organization.
• Proven experience in content creation, storytelling, and digital marketing.
• Proven experience in storytelling for compelling message delivery.
• Proficiency in graphic design tools, video editing software, and content management systems is a plus.
• Exceptional writing and storytelling skills.
• Experience with Canva, Adobe, Google Suite, and WordPress is a plus.

 

SKILL AND COMPETENCE

• Proficiency in social media management and digital communication tools.
• Creative thinking and problem-solving skills, with the ability to generate innovative ideas to promote the organization’s mission.
• Passion for social change and commitment to Slum2School Africa’s mission.
• Ability to tailor communication to different audiences, including donors, volunteers, partners, and the general public.
• Strong storytelling skills to connect emotionally with supporters and stakeholders.
• Excellent interpersonal and networking skills to build and maintain relationships with media outlets, influencers, and stakeholders.
• Ability to work in a fast-paced environment, handle multiple projects simultaneously, and meet deadlines.
• Strong analytical and problem-solving skills; highly organized with concern for detail and a commitment to rigor.
• Strong time management skills and the ability to manage tasks, and projects simultaneously.
• Professionalism, empathy, and the ability to work as part of a team, maintain a sense of humor, and interact with a diverse array of people from all walks of life.

 

KEY PERFORMANCE INDICATOR

• % of public awareness and understanding of the organization’s mission.
• Regular and timely reports on content and storytelling activities.
• Level of coordination and collaboration with other teams within the organization.
• % of stakeholder’s satisfaction.
• Impact of stories in public perception and engagement due to the content.
• Level of engagement and interaction during campaigns.
• Number of innovative storytelling strategies each quarter.
• % of reach and engagement of branded and campaign-specific hashtags and contents.