Digital Marketing Manager

 

Location: Lagos, Nigeria

Work Type: Hybrid

Reports To: Head of Corporate Communications and Partnerships

Job Overview


Slum2School Africa, a nonprofit organization dedicated to providing educational opportunities to marginalized children, is seeking a highly skilled and motivated Digital Marketing Manager. This role is integral to driving the organization’s mission by enhancing our digital presence, expanding our outreach, and increasing engagement with key stakeholders such as donors, partners, and the community. The Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies that align with the organization’s brand, goals and vision. The ideal candidate will be creative, data-driven, and passionate about social change, with a proven track record of executing successful digital campaigns. This role requires strong leadership, strategic thinking, and excellent communication skills to effectively manage digital marketing campaigns, drive audience engagement, and amplify Slum2School’s impact across social media platforms, websites, and digital channels.

 

Key Responsibilities

Digital Marketing Strategy Development and Execution

  • Strategic Planning: Develop and implement comprehensive digital marketing strategies to increase Slum2School Africa’s brand awareness, engagement, donations, and recruitment efforts. This will involve both short-term campaigns and long-term strategy formulation.

  • Campaign Planning and Execution: Take charge of planning, launching, and managing all digital marketing campaigns, ensuring they align with organizational goals, such as fundraising, advocacy, and increasing awareness around educational challenges faced by marginalized children.
  • Audience Targeting: Identify key target audiences across multiple channels and devise strategies to reach them effectively. Focus will be placed on donor engagement, volunteer recruitment, and the mobilization of advocates for Slum2School’s mission.
  • Trend Monitoring: Stay on top of emerging trends and digital marketing strategies, analyzing their potential to increase engagement and relevance within Slum2School’s work. Offer recommendations on new platforms, tools, and technologies.
  • Competitive Analysis: Monitor and analyze the activities of similar organizations and key competitors in the sector to stay ahead of trends and remain competitive in the digital space.

Content Creation and Management

  • Content Strategy: Lead the development of content that aligns with the Slum2School brand and voice. Content will span across digital platforms, including social media, email newsletters, blogs, the organization’s website e.t.c.
  • Content Creation: Take charge of content creation, including writing compelling social media posts, email marketing copy, blog articles, and stories highlighting success stories, beneficiaries, and other relevant topics.
  • Creative Direction: Develop multimedia content (videos, infographics, photos) to tell powerful stories of how Slum2School is impacting communities.
  • SEO Strategy: Implement search engine optimization (SEO) best practices for all digital content, ensuring that it ranks well on search engines, reaches the target audience effectively, and generates organic traffic.

Social Media Management and Community Engagement

  • Platform Management: Oversee the management and growth of Slum2School’s presence on social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Craft engaging brand aligned posts that reflect the organization’s mission and encourage interaction.
  • Community Building: Actively engage with online communities by responding to comments, initiating conversations, and managing direct messages. Create a strong, responsive online community that is invested in the mission of Slum2School.
  • Campaign Execution: Design and execute social media campaigns to promote key initiatives, events, fundraising drives, and advocacy actions. Utilize paid ads when necessary to expand reach and drive action.
  • Data Analysis and Optimization: Regularly analyze social media performance through metrics like reach, engagement, and conversions, adjusting strategies as needed to increase effectiveness and maximize outcomes.

Public Relations and Media Engagement

  • Media Relationships: Develop and maintain positive relationships with key media outlets, influencers, and partners in the education, nonprofit, and social impact sectors. Use these relationships to amplify Slum2School’s message.
  • Press Materials: Write and distribute press releases, articles, and media kits to promote the organization’s work, events, and key accomplishments.
  • Campaign Support: Facilitate partnerships with media outlets for event promotion, storytelling, and feature opportunities that elevate the profile of Slum2School’s initiatives.

Analytics, Reporting, and Continuous Improvement

  • Tracking Campaigns: Use analytics tools (Google Analytics, Facebook Insights, etc.) to track the performance of digital campaigns and measure key performance indicators (KPIs) such as website traffic, social media engagement, and conversion rates.
  • Data-Driven Insights: Regularly analyze performance data and create detailed reports to share with leadership and relevant teams. These insights will guide strategy adjustments and improve future campaign effectiveness.
  • Content Audits: Conduct periodic content audits to assess the accuracy, relevance, and performance of digital assets. Identify areas for improvement and optimize digital resources accordingly.
  • Optimization: Continuously test and optimize content, campaigns, and strategies using A/B testing, audience segmentation, and other data-driven approaches.

Key Performance Indicators (KPIs)

  • Audience Engagement: Increase engagement rates (likes, shares, comments, retweets, etc.) across all social media platforms.
  • Campaign Effectiveness: Measure the success of campaigns through key metrics such as conversion rates, click-through rates (CTR), and donation generation.
  • Growth in Online Presence: Achieve targeted growth in followers and subscribers across digital channels, expanding Slum2School’s online community.
  • Content Performance: Increase web traffic through SEO optimization and content marketing, with higher rankings for targeted keywords.
  • Fundraising Impact: Drive digital fundraising efforts, including increasing the number of donors, improving donation conversion rates, and maximizing event participation through digital channels.
  • Media Coverage: Track the number of media placements, influencer collaborations, and partnerships that help amplify the organization’s message.
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References

  1. Global Education Monitoring Report Team (2016). Education for people and planet: creating sustainable futures for all.
  2. Comms, D. (2021). The ripple effects of investing in girls’ education. Plan International Australia.
  3. Comms, D. (2021). The ripple effects of investing in girls’ education. Plan International Australia.
  4. Comms, D. (2021). The ripple effects of investing in girls’ education. Plan International Australia.
  5. Global Education Monitoring Report (2023). 244M children won’t start the new school year.
  6. World Bank. (2019). Ending learning poverty: What will it take?
  7. Fatunmole, M. (2023). Key data on early childhood education in Nigeria. The ICIR- Latest News, Politics, Governance, Elections, Investigation, Factcheck, Covid-19
  8. Enoch, A. (2024) Quality education delivers growth – but Africa’s scorecard remains poor. ISS Africa.
  9. UNESCO. (2022). 244 M children won’t start the new school year. Paris: UNESCO.
  10. Fatunmole, M. (2023). Key data on early childhood education in Nigeria. The ICIR- Latest News, Politics, Governance, Elections, Investigation, Factcheck, Covid-19.
  11. World Bank. (2019). Ending learning poverty: What will it take?. World Bank.
  12. Quality education delivers growth – but Africa’s scorecard remains poor | ISS Africa. (n.d.). ISS Africa.
  13. Heminway, J., & Heminway, J. (2023). Why Becoming Educated is Hard in Sub-Saharan Africa – Especially for Girls – The Water Project. The Water Project.
  14. UNICEF, (2021), Transforming Education in Africa.
  15. World Economic Forum. (2023), How Africa’s youth will drive global growth.

Every sponsorship supports:

  • Construction: Eco-friendly school facilities built with locally sourced, sustainable materials

  • Innovation: Solar power, rainwater collection, biogas, gardens, and internet access.

  • Learning & Support: Scholarships, teachers, health services, and psychosocial care.

  • Sustainability: Training, monitoring, and integration into public systems.

9

Library & Innovation Lab

Every Green Academy includes a library, STEM and Innovation lab, giving children access to books, technology, and digital resources. This opens doors to coding, research, and global learning experiences that prepare them for the future.

8

Biogas Systems

Waste from the school is converted into biogas through a clean, closed-loop system. This provides safe cooking energy and powers the backup generator – reducing pollution, improving sanitation, and teaching children about renewable energy in action.

 
7

Full Annual Scholarships

Each Green Academy provides 250+ underserved children with free, high-quality education. Scholarships cover tuition and also books, meals, healthcare, psychosocial support, and skills development, ensuring every child has the tools to thrive.

6

Open-Air Design

Classrooms are designed with circular, open-air structures that maximize natural airflow and light. This reduces heat, lowers energy use, and creates healthier learning environments, without the need for costly air conditioning.

 
5

Rainwater Systems

Green Academies are built with rooftop rainwater collection systems. Rainwater is stored, filtered, and treated to provide safe drinking water for students, teachers, and the wider community-improving health and reducing time spent fetching water.

4

Gardens & Biodiversity

Outdoor gardens and biodiversity spaces make learning hands-on and holistic. Children grow food, study ecosystems, and learn sustainable
agriculture. These green spaces also support nutrition programs, providing fresh produce for students.

3

Satellite Internet

For many communities, Green Academies provide their very first internet connection. Through satellite technology, children gain access to digital learning, global knowledge, and virtual mentorship. It also connects teachers and families to new opportunities and resources.

 
2

Solar Power

Every Green Academy runs fully on clean solar energy. This ensures classrooms, labs, and digital tools stay powered without reliance on
unstable grids or generators. With solar, learning continues seamlessly, even at night or during power cuts.

1

Built with sustainably sourced bamboo, reclaimed wood, and locally sourced materials- reducing carbon emissions while providing durable, safe spaces for learning. These materials are low-cost, renewable, and naturally cooling, perfect for Africa’s climate.