JOB INTRODUCTION

KEY AREAS OF ACCOUNTABILITY

• As the Media and Brand Manager, you will be responsible for effectively conveying the organization’s mission, impact, and activities through compelling and engaging narratives.
• Develop and implement Slum2School’s brand strategy to ensure a cohesive and compelling narrative.
• Monitor and maintain brand consistency across all external and internal communications.
• Manage public relations activities by maintaining positive relationships with the media, influencers, and strategic partners.
• Facilitate collaborations with potential media partners and industry experts to develop world-class thought leadership content
• Craft compelling narratives, conduct interviews, and organize press conferences.
• Develop and implement digital campaigns to drive awareness, engagement, and donations.
• Analyze digital trends and metrics to optimize online visibility and audience reach.
• Collaborate with the fundraising team to create compelling donor and sponsor pitches.
• Brainstorm, compile, and create community success and organizational-driven stories for social media and other digital platforms.
• Initiate and design news reports, newsletters, and annual reports. 
• Proofreading and editing submissions according to brand guidelines.
• Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
• Implementing SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience.
• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience.
• Stay updated on industry trends and best practices in media and communication, and recommend innovative strategies to enhance the organization’s reach and impact.
• Be an idea generator. Come up with creative ideas to support all internal communication channels, including print, social, web, email, and marketing pieces.
• Working with the design team to create graphic elements to communicate complex concepts effectively.

 

TEAM LEADERSHIP

• Managing the day-to-day activities of the team.
• Collaborate with colleagues from different departments to brainstorm new communication ideas.
• Collaborate with the communication team to develop contents that effectively promote our campaigns, events, and initiatives across various channels, including social media, email marketing, and website.
• Participate in meetings with the events and campaigns team to understand the themes and objectives of upcoming projects.
• Ensure that contents align with the organization’s branding guidelines and contribute to maintaining a consistent and recognizable brand identity.
• Communicate challenges, assistant needs, or logistical issues to the relevant stakeholders in a timely manner.
• Actively seek feedback, listen attentively, and incorporate stakeholder input into decision-making processes.

 

QUALIFICATION AND EXPERIENCE

• Bachelor’s degree in Journalism, Communications, English, or in a related field is required. A higher degree such as a Master’s Arts or a relevant specialization is an added advantage.
• 5 years+ of professional experience driving content creation initiatives at a managerial or supervisory level.
• Membership of recognized professional body (IMIM, NIPR) is an added advantage.
• Proven record of public relations or social media engagement in a for-profit or nonprofit organization.
• Proven experience in content creation, storytelling, and digital marketing.
• Proven experience in storytelling for compelling message delivery.
• Proficiency in graphic design tools, video editing software, and content management systems is a plus.
• Exceptional writing and storytelling skills.
• Experience with Canva, Adobe, Google Suite, and WordPress is a plus.

 

SKILL AND COMPETENCE

• Proficiency in brand management, social media management and digital communication tools.
• Creative thinking and problem-solving skills, with the ability to generate innovative ideas to promote the organization’s mission.
• Passion for social change and commitment to Slum2School Africa’s mission.
• Ability to tailor communication to different audiences, including donors, volunteers, partners, and the general public.
• Strong storytelling skills to connect emotionally with supporters and stakeholders.
• Excellent interpersonal and networking skills to build and maintain relationships with media outlets, influencers, and stakeholders.
• Ability to work in a fast-paced environment, handle multiple projects simultaneously, and meet deadlines.
• Strong analytical and problem-solving skills; highly organized with concern for detail and a commitment to rigor.
• Strong time management skills and the ability to manage tasks, and projects simultaneously.
• Professionalism, empathy, and the ability to work as part of a team, maintain a sense of humor, and interact with a diverse array of people from all walks of life.

 

KEY PERFORMANCE INDICATOR

• % of public awareness and understanding of the organization’s mission.
• Regular and timely reports on content and storytelling activities.
• Level of coordination and collaboration with other teams within the organization.
• % of stakeholder’s satisfaction.
• Impact of stories in public perception and engagement due to the content.
• Level of engagement and interaction during campaigns.
• Number of innovative storytelling strategies each quarter.
• % of reach and engagement of branded and campaign-specific hashtags and contents.